20 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 742, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Sport finds its purpose

by Liz Terry

What a journey sport has been on over the last 50 years: from amateur to professional and from the private school to the mainstream. It's been quite a ride and we've essentially seen it democratised. Now sport is taking another giant evolutionary leap forward and joining the mainstream health and social agendas with the publication of the government’s report, Sporting Future: A New Strategy for an Active Nation, which lays out plans for the sector. [more...]

Linear parks enrich us

by Liz Terry

When Meg Daly broke both her arms in a bike accident, she was forced to use Miami’s Metrorail and then walk under the raised train tracks to get to physiotherapy sessions. The path beneath the tracks was wide and shaded and as she walked, it occurred to her that the land was a precious, under-used resource and the idea for the Miami Underline – a 16km linear park and urban trail – was born. [more...]

Are you connected?

by Eva McDiarmid

Scottish Government has a ‘Scottish Business Pledge’ that it wants us all to sign up to. Within it there are a number of elements, some are simply good, common sense and some are just aspirational. But on the face of it, as over- arching points there is little to argue with, it’s just that the aspirational elements will remain just that unless government leads at a macro level. [more...]

Seasonality

by Eva McDiarmid

Towards the end of last month, Easyjet started actively engaging with Greek tourism leaders to try to encourage hotels, restaurants and other parts of the industry to stay open during October and November and reopen in March not May, as is currently the case. For all of us here trying to grow the season, it may come as a surprise that many Greek businesses close at the end of September and remain closed until May – a short five month season. [more...]

Earning loyalty in 2015

by Kate Cracknell

Are contracts really the key driver of member loyalty, as numerous retention reports have stated over the years? ukactive’s latest Business Performance Benchmarking report suggests not – or at least, no longer. It found that gyms with a minimum 12-month fixed-term contract saw an average membership length of 11.2 months – far shorter than the 17.2-month average enjoyed by gyms that didn’t require a 12-month commitment and that offered more flexible contract lengths. [more...]

Passive to active: spa gets sporty

by Liz Terry

In the 2015 edition of Spa Business magazine’s annual spa and wellness trends report – Spa Foresight™ – we highlighted spa and sport as being an exciting growth area for the industry. The majority of spas have traditionally focused on offering passive experiences, with only destination spas programming in active pursuits, such as hiking, but we expect this to change rapidly over the next decade as millennials come on stream as spa consumers. [more...]

BE THERE! ASVA conference 2015

by Eva McDiarmid

The interest in this year's conference has been amazing, it looks like we've taken a record number of bookings so early. We are not at capacity – yet – but it looks like we are heading that way, which is just great! [more...]

Active Every Day

by Kate Cracknell

The health and fitness industry is failing to capitalise on one of the greatest opportunities it’s ever had, according to Liz Terry, editor of Health Club Management’s sister magazine Leisure Management. [more...]

Active every day

by Liz Terry

Sometimes in the history of an industry, there comes a tipping point which propels it into the stratosphere. It can be anything from the advent of a new technology, to the launch of a new company or the arrival of a groundbreaking piece of legislation. [more...]

Nurturing the Grassroots

by Tom Walker

Sport is growing globally, as developing nations thrive and generate middle classes eager to spend their newly found disposable income on sport and recreation. Evidence of this can be seen in the way global sports market revenues are projected to reach US$145bn (€128bn, £94bn) by the end of 2015 – a 7 per cent increase from US$121bn (€107bn, £79bn) in 2011. [more...]

Designing for dementia

by Kate Cracknell

We know society is ageing. We know exercise offers the potential of a healthier – as well as a longer – life. The problem is, by classifying anyone over the age of 50 as 'old', the fitness industry is missing a trick. [more...]

Value of domestic breaks

by Eva McDiarmid

Research undertaken recently by ATS Euromaster, and published at the end of last month, found that 75 per cent of Brits plan to take a holiday in the UK this year. The sample size was 2000 and also found that of those who had already been away, 72 per cent had stayed in the UK. [more...]

Snakes & Ladders

by Liz Terry

There’s a bouncy feel to the latest TEA/AECOM Theme and Museum Index (Attractions Management 2015 issue 3 page 42) which reports healthy growth in attendances across attractions sectors from museums to theme and water parks. AECOM, which did the research, says the top 25 amusement/theme parks grew attendances by 4.1 per cent in 2014, the top 20 waterparks by 2.8 per cent and the top 20 museums by 1.6 per cent. Increases were recorded on all continents. [more...]

It’s like Uber, but for massage

by Liz Terry

Hold onto your hats, the spa market is about to be turned upside down by the most disruptive business model yet. Spa on demand is targeting consumers and offering competitively priced, home-based treatments. It’s like Uber, but for massage. [more...]

Demographics are dead

by Kate Cracknell

It’s no longer possible to predict consumer behaviour based on long-accepted demographic norms – age, gender, income and so on. That was the clear message coming out of the recent London Trend Seminar, run by global agency trendwatching.com. [more...]

Taking the initiative

by Katie Barnes

As I reflect on the last 12 months in the global spa industry, what stands out for me is the number of initiatives, campaigns and activities which are underway. Some have worldwide reach while others are happening at a more national, grassroots level – but all are working to advance the sector and pave the way for future success. [more...]

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