15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers
by Kate Cracknell
editor-at-large, Health Club Management

Embracing active design

by Kate Cracknell

People should be active every day, with opportunities to do so designed into the very fabric of our environments and our daily lives. That was the clear message of last month’s inspirational Active by Design Summit, organised by the UK’s Design Council. So how might this look in practice, and what does it mean for health club operators? [more...]

Media irresponsibility

by Kate Cracknell

Going to the gym can make you fat – that’s what the UK’s media would have us believe. [more...]

Obesity responsibility

by Kate Cracknell

How should we define obesity – is it a disease, a disability or a lifestyle condition? And why does the definition matter? [more...]

The feelgood factor

by Kate Cracknell

What really motivates you to exercise today? Are distant goals sufficiently engaging on a day-to-day basis, or will today’s gym visit be more about simply wanting to feel energised and positive about the day? [more...]

On-track with tracking?

by Kate Cracknell

We're hearing more and more about the ‘quantified self’, and this trend is now steering a course directly towards us, with news of some exciting and disruptive deals that won’t just bring tracking to the doorsteps of our clubs, but right into the heart of our businesses. [more...]

23 and a half hours

by Kate Cracknell

Can you limit your sitting and sleeping to 23 and a half hours a day? That’s the thought-provoking question asked by Dr Mike Evans in a fantastic short film which everyone in the sector should watch (see www.health-club.co.uk/film). In less than 10 minutes he makes a compelling case for exercise, setting out the extensive health benefits but also, crucially, making these seem achievable. All we need to do is limit our inactivity to 23 and a half hours a day, or 23 hours for children. [more...]

Creating ‘wellness cities’

by Kate Cracknell

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate. [more...]

Physical inactivity kills

by Kate Cracknell

The primary focus of the fitness industry must be addressing physical inactivity. That was the very clear message coming out of November’s ukactive Summit – the gathering place for UK policymakers to discuss sport and fitness. The event saw a well-orchestrated strategic shift away from a focus on combating obesity towards a new focus on inactivity as a standalone issue, with all the key speakers highlighting the challenges in this area. [more...]

Time to fight for QOF inclusion

by Kate Cracknell

The campaign to present exercise as medicine has been delivered a blow with the removal of physical activity from the QOF (Quality and Outcomes Framework) – see Health Club Management 2014 issue 1 p10. [more...]

Tapping into wellness tourism

by Kate Cracknell

As health clubs align themselves more closely with wellness, exciting new opportunities are emerging. [more...]

Rebranding exercise

by Kate Cracknell

Your members are more likely to stick with their exercise routines and remain in membership if they have tangible, immediate reasons for being physically active. [more...]

Beyond the 12 per cent barrier

by Kate Cracknell

The UK fitness sector has reached a plateau in its product lifecycle: after the rapid growth of the noughties, it’s been stuck at roughly the same level of market penetration – 12 per cent – for years, with only the arrival of the budget clubs nudging it up a meagre half point (State of the UK Fitness Industry Report). [more...]

Embracing your 'tribes'

by Kate Cracknell

Health club operators have a huge opportunity to engage in a very fundamental way with their members, by being far more aware of their true needs and motivations and connecting with them on a deeper level. [more...]

Staying on the radar

by Kate Cracknell

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway? [more...]

Social responsibility

by Kate Cracknell

Why do health clubs – operations that pivot around the idea of doing people good – have to work so hard, and spend so much money, to engage customers? That was the question posed by Ray Algar, MD of Oxygen Consulting, who spotted a discrepancy between the way in which gyms perceive themselves – as socially-minded operations that help people live healthier, happier lives – and the way the public sees them: as contract-wielding enterprises that take your money and then leave you to fend for yourself, not caring if you attend or not. [more...]

Strength in numbers

by Kate Cracknell

What might the gym of the future look like? Are we reaching a point where group exercise – far from being a mere complementary offering sitting alongside the gym in a full-service club – has actually become a strong proposition in its own right? And if so, what models might operators consider to ensure they tap into this? [more...]

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