30 Jan 2015 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 650, 2015 is now out!


Read blogs by writer:

Kate Cracknell
Health Club Management

Liz Terry

Katie Barnes
Managing Editor,
Spa Business

Jak Phillips
Head of News,
Leisure Media

Our guest writers:

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Aleatha Ezra
Director of park member development,
World Waterpark Association

Eva McDiarmid
Chief Executive,

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Maria Zolotonosa
Project Manager,

Ian Taylor

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,

Lucy Schweingruber
Fundraising and Events Manager,

Louise Routh
Marketing and communications director,
Springboard UK

Philippe Rossiter
Chief Executive,
Institute of Hospitality

David Grevemberg
Glasgow 2014 Commonwealth Games

Hugh Robertson
Minister for Sport

Gareth Edwards
Director of Education,

Valentina Montalto
EU consultant,
KEA European Affairs

Phillip Villars
Managing Director,
Indigo Planning

Rhona Mennie
Business relations manager,
Springboard UK

David Kerr
David Kerr Associates

Leah De Silva
Business development director,

Peter Moody
Brook Street des Roches LLP

Charles Wilford
Co-Head, Leisure Team,
Gerald Eve

Andrew Wade
Lawrence Graham LLP

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Simon Johnson
Business in Sport and Leisure

David Stalker

Fredrik Lindahl
Treasurer & Administrator,
Finnish Cricket Association

Neil Richmond
Neil Richmond & Co.

Suki Kalirai
Interim CEO,

Lisa Starr
Senior Consultant,
Wynne Business

Nick King
Sports Think Tank

Duncan Wood-Allum
Sport, Leisure and Culture Consultancy

Maya Halevy
Bloomfield Science Museum, Jerusalem

Chris Trickey
Chief Executive,

Malcolm Roughead
Chief Executive,

Edwina Hart
Minister for Business,
Welsh Assembly Government

Matt Partridge
Executive board member,

Tom Pinnington
Associate director,
Capita Symonds

Jane Scrivner
Managing Director,
Jane Scrivner

Jean-Guy de Gabriac
Founder/ CEO,
Tip Touch Academie

Sheena Laursen
Director of international Affairs,

Kerry Mabbley
Customer Relationship Manager,

Stephen Studd

Dee Smith
Head of Programmes,

Anni Hood
Kis Lifestyle Group

Linda Cendes
Program Assistant, Comms,

Hannah Carmichael
Membership Services Manager,

Antonio Gomes Da Costa
Co-ordinator of PLACES,

Anna Bjurstam
Raison d'Etre

Marisa Dimitriadis
Managing Director,
The Spa Consultants

Dieter Buchner
Founding Partner,
Urban Healing

Chris Marriott
Capita Symonds

Hans Gubbels
Continium Discovery Center, NL

Adrian Mahon

Embracing change

15 Jul 2011
by Lisa Starr, Senior Consultant, Wynne Business
Industry associations need to create standards, while spa companies need to develop training programmes.

In May 2011, spa leaders from around the world met for the 5th annual Global Spa Summit in Bali, Indonesia. The three-day gathering always produces a wealth of stimulating conversation and debate.

The theme this year was 'Engage the Change,' and what choice do we have, really?

As the world becomes more connected and borders and boundaries shrink, we really do need to familiarise ourselves with business practices from other regions.

This has great implications, especially for the spa industry, as it creates the opportunity to combine best practices from other sectors and geographies to create a strong global business infrastructure.

During the conference, the audience participated in some live polls, and three of the questions really popped out to me - what is the greatest challenge facing the industry today; which segments of our industry will see the greatest growth; and who should determine industry standards and best practices?

In answer to the first, 28 per cent of the audience said training and education was the greatest challenge, by far the largest segment. In answer to the second question, 46 per cent of the group answered preventive medicine, and 19 per cent said alternative medical therapies. For the third question, the overwhelming response at 75 per cent was professional industry associations, as opposed to governments.

Combining these three points really gives us a roadmap to the immediate future, especially regarding the development of our most valuable asset, our therapy staffs.

Professional industry associations need to create standards, spa companies need to continue to develop ongoing training programs, and special attention needs to be paid to incorporating alternative and wellness therapies.

I don't mean to imply that spas should be able to train or certify our personnel in medical procedures. But we do need to keep abreast of the current trends in alternative therapies, and pay attention to how they can be interwoven into the spa experience.

If spa clients are seeking treatments for sleep deprivation, then spa therapists could benefit from a deeper understanding of relaxation techniques to use during massage and skincare services.

Guests interested in detoxification may seek out the latest in lymph drainage or seaweed and mud wraps to complement services or counseling they are receiving from medical professionals.

At GSS, an excellent tool to support this endeavor was revealed. For the last year, a small group of M.D.'s and Ph.D's have been working on a web portal to support the need for evidence- based medical results for both citizens and spa and medical professionals, and it was unveiled at the conference.

Visit the website, www.spaevidence.com, and you will be presented with snapshot photos emblematic of 22 different therapies such as acupuncture, ear candling, thalassotherapy, and yoga.

You will also discover a wealth of information about that therapy along with an array of research results. The savvy spa therapist will definitely invest some time in going through this site and becoming familiar with the basics on these therapies and their efficacy.

It will likely lead to ideas about how to update current service protocols to reflect the wellness component of a spa visit.

Therapists who are up-to-date on the facts and can present management with a business case for related training programs will be highly valued in this new world of wellness.

Tags: Spa Opportunities  spa & beauty  training 

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