15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

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Liz Terry
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Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
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Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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One brand sees industry growth despite economic challenges

06 May 2011
by Aleatha Ezra, Director of park member development, World Waterpark Association
If you want to gauge what 2010 meant for the amusement and waterpark industries, look at Merlin's report

If you want to gauge what 2010 meant for the amusement and waterpark industries in Europe and beyond, look no further than a recent report from Merlin Entertainments.

Europe's leading and the world's second-largest visitor attraction operator, Merlin Entertainments' brands include Legoland, Alton Towers Resort, Madame Tussauds, Sea Life, Warwick Castle and many others.

In a recent report, the company states that total visitors to all of its parks increased by 6.5 percent to a total of 41 million visitors in 2010. In addition, group revenue rose 4.1 per cent and underlying group EBITDA rose 8.5 per cent.

Thanks to the solid results in 2010, the company is moving forward with continued expansion and investment in 2011.

Merlin Entertainments' chief executive, Nick Varney, said: "In the past year we've continued to invest to grow and develop our business. We now operate more than 70 attractions in 17 countries across four continents under our internationally recognised brands.

“Looking ahead, we have accelerated our growth plans and by the end of 2012 we will be operating more than 80 attractions as we develop further across Europe, North America and the Asia Pacific region."

The company credits its success in 2010 to the opening of innovative new rides and attractions and positioning its facilities as destination stays of two to three days at a time. Fellow operators, take note!



Tags: Attractions Management  theme & waterparks  visitor attractions 

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