23 May 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 736, 2018 is now out!

Blogs:

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Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

How to plan a successful event

18 May 2012
by Aleatha Ezra, Director of park member development, World Waterpark Association
We must equip ourselves with the skills to read and pick up every sign of change within the 'market of desires'.

In February, the World Waterpark Association convened its European Waterpark Symposium, hosted by The Time Capsule, in Coatbridge, Scotland. This two-day educational and networking event welcomed waterpark owners and operators from parks throughout Europe including the UK, Ireland, Germany and Italy.

Issues covered during the event included water quality, new developments in attractions, memorable marketing campaigns, safety in operations and more. One particular topic that led to lively discussion among the group centered around in-park event planning and how waterparks are an event in and of themselves because of their unique combination of innovative rides and attractions and their mass appeal to all age groups and families.

During his presentation, "Taking Your Revenue to the Next Level," Enrico Muccioli discussed how Aquafan in Riccone, Italy created unique special events to appeal to key target markets that the park wants to draw on a daily basis.

Highlighted events included Ciao Michael, a tribute to Michael Jackson, Cartoon Network Day, where popular Cartoon Network characters visited the park and interacted with young fans, and the World's Biggest Foam Party, which generated thousands of pictures shared across the globe via social media.

According to Muccioli, the key to event success lies in, "betting on creativity and on the people who know how to make it work as a system". He went on to say: "We must equip ourselves with the skills to read and pick up every sign of change within the 'market of desires' as it gets more and more sophisticated and complex."



Tags: Attractions Management  theme & waterparks  tourism  visitor attractions 

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