15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

Blogs:

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Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Staycation or Staybreak?

02 Oct 2012
by Kurt Janson, Policy Director, Tourism Alliance
Rather than taking a long holiday at home instead of a long holiday overseas, UK residents are undertaking short breaks instead.

There has been a lot of talk of UK residents undertaking staycations rather than travelling overseas due to the economic downturn. And on the face of it the figures are rather compelling. In 2011, UK residents took only 36.8m overseas holidays, down 8.6m on the 45.4m overseas holidays that they took before the economic downturn in 2007.

This decline in overseas holidays has resulted in the UK's tourism deficit, which was running at over £20bn, to fall to just over £13bn per annum in the space of just three years.

On the other side of the coin, the number of UK residents undertaking holidays at home has increased by 6.2m to 53.7m since 2007. The difference of 2.4m between the overseas holidays and the UK holidays means that ? while some domestic holidays are substitutes for overseas holidays ? many UK residents are taking less holidays.

It is also interesting to compare the types of holidays being foregone overseas with the types of additional holidays that are being undertaken in the UK. In 2011, UK residents took 30.9m overseas holidays of 4+ nights. This was 6.1m (16.5 per cent) fewer than in 2007. Surprising then, that although the total number of domestic holidays has increased by 6.2m since 2007, the number of holidays of 4+ nights being undertaken in the UK has risen by only 450,000.

So, rather than taking a long holiday at home instead of a long holiday overseas, UK residents are undertaking short breaks instead. This accounts for the poor increase in domestic visitor expenditure compared to the large increase in visitor numbers. Since 2007, domestic holiday expenditure has risen by only £2.4bn (12.0 per cent). Considering that inflation was 14 per cent over this period, the 11.9 per cent increase in domestic tourism should have generated a further £1bn in domestic tourism revenue.

This data is important for UK destinations and businesses. Those that recognise that overseas holidays are being substituted for weekend breaks in the UK and devise their marketing and products around this stand a much better chance of benefiting from the "staybreak" trend.



Tags: Leisure Opportunities  hotels & hospitality  tourism  visitor attractions 

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