15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

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Health Club Management

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Aleatha Ezra
Director of park member development,
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Jennifer Fields
Communications Coordinator,
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Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
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Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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Destination winners and losers

31 Oct 2012
by Kurt Janson, Policy Director, Tourism Alliance
As a two tier economy isn't good for the UK as a country, a two tier tourism economy is not in the best interests of the tourism industry.

There is currently much talk of the UK having a two-tier economy with continuing growth in London contrasting sharply with stagnation in regional economies. This dichotomy is highlighted by increases in wages and property values in London while both wages and house prices are falling in most other areas of the UK.

Despite the rise of the staycation and the subsequent 14 per cent increase in domestic tourism revenue last year, a similar two-tier economy is starting to emerge in the tour- ism industry. Not every domestic tourism destination has benefited from this boom in domestic tourism expenditure.

The reason for this is to do with who is undertaking staycations. VisitEngland stats show that those in the AB socio-economic group are now taking 28 per cent more holidays in the UK than they were before the recession. By contrast, those in the DE socio- economic groups have reduced holidays by 13 per cent. Put another way, people who can afford to take holidays are cutting costs by holidaying in the UK while those on low incomes are simply not taking holidays.

This has a significant impact on different destinations. Destinations that appeal to people in higher socio-economic groups are gaining most of the benefit from staycations, while those destinations that have traditionally appealed to lower socio-economic groups are simply not getting visitors.

One of the interesting, although probably unsurprising, aspects of the research is that although higher socio-economic groups are economising on their holiday expenditure, this does not mean that they're trading down in terms of the destination. For example, someone from a higher socio- economic group will not economise by going to a cheaper lower socio-economic destination. Rather they will economise by finding cheaper ways to stay in their preferred destination (ie, using a self-catering property) or reduce the length of their stay.

And, as a two tier economy isn't good for the UK as a country, a two tier tourism economy is not in the best interests of the tourism industry.



Tags: Leisure Opportunities  tourism 

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