15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Training citizen scientists

04 Jun 2013
by Jennifer Fields, Communications Coordinator, Association of Zoos and Aquariums
Trained citizen scientists are not only gathering data, they are more closely connected to the mission of their local zoos and aquariums.

Visitors to zoos and aquariums accredited by the Association of Zoos and Aquariums (AZA) come away from the experience wanting to do more to help the wildlife they just saw up close.

AZA's visitor impact study showed that a majority of visitors left thinking differently about their role in environmental issues. According to the study, messages such as "There's a lot I can do to conserve," and "I am part of the solution to nature's problems," increased significantly as a direct result of their visit. One way in which zoos and aquariums can continue to inspire people after their visit is through Citizen Science – involving visitors in organised, science-based activities.

FrogWatch USATM is AZA's flagship citizen science programme. As part of its commitment to lead in the global conservation of amphibians, zoos and aquariums have established FrogWatch USATM chapters and are training members of their communities to collect data about frogs and toads. Volunteers learn to identify frog calls and record the data in a national database.

Amphibians play an important role in the health of ecosystems. As a result of habitat destruction, pollution, climatic changes, and other factors, more than a third of the world's amphibian species are facing the largest mass extinction since the dinosaurs. Data collected by FrogWatch USATM citizen scientists is important in assessing North American frog populations, including spring peepers, green frogs, American bullfrogs, American toads, gray tree frogs, wood frogs and western chorus frogs.

There are now more than 75 FrogWatch USATM chapters in 33 states. Trained citizen scientists are not only gathering data, they are more closely connected to the mission of their local zoos and aquariums.

AZA-accredited zoos and aquariums are more than just places for family recreation. Innovative, mission-driven programmes reinforce the message that these facilities reach beyond their doors and make a difference in their communities. For information please visit www.aza.org/frogwatch.



Tags: Attractions Management  theme & waterparks  visitor attractions  sales & marketing  training 

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