20 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 742, 2018 is now out!

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Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
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Michel Buchel
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Policy Director,
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Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
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Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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Sharing water safety messages

04 Jun 2013
by Aleatha Ezra, Director of park member development, World Waterpark Association
The Center for Disease Control in the United States estimates that drowning is the second leading cause of accidental death in children under the age of 14.

Now the summer season is approaching, waterpark operators throughout Europe and the US are gearing up to welcome millions of guests to their parks. The beginning of the high season is the perfect time for water parks to share key water safety messages with their guests to make them aware of the role they play in staying safe in and around the water and in drowning prevention.

Drowning deaths remain a serious problem. According to the World Health Organisation, "drowning is the third leading cause of unintentional injury death worldwide, accounting for seven per cent of all injury related deaths, with an estimated 388,000 annual drown- ing deaths worldwide." In addition, the Center for Disease Control in the United States estimates that drowning is the second leading cause of accidental death in children under the age of 14.

Fortunately, any waterpark facility can play a proactive role in drowning prevention efforts. There are a variety of water safety events organised to give operators a vehicle to promote water safety and generate positive publicity for their facilities.

These include: International Water Safety Day on 15 May is designed to educate young people in becoming safer in and around the water while spreading global awareness. The World's Largest Swimming Lesson on 18 June is an international Guinness World RecordTM attempt featuring 25,000 simultaneous participants to convey that loss of life from drowning can be pre- vented through awareness and training. See Attractions Management 2013 issue 2 p94 for more details.



Tags: Attractions Management  theme & waterparks  tourism  visitor attractions  sales & marketing  training 

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