23 May 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 736, 2018 is now out!

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Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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Themes and trends at waterparks

05 Nov 2013
by Aleatha Ezra, Director of park member development, World Waterpark Association
Ride manufacturers have grown adept at combining several great experiences into a single ride

The World Waterpark Association receives calls on a weekly basis from media contacts, most of whom are looking for information on industry trends and what makes waterparks so appealing.

The answer to the latter is: people visit waterparks because they’re fun. The rides are cool and people love the feeling of rushing down a slide or bobbing up and down on a wave.

Yet, when we dive a little deeper, we can see that some trends are having more impact on the success of waterparks on a global scale.

Corry Cloward, president of Cloward H20, recently spoke about the impact that ride innovations, such as water coasters, wall rides and hybrids, have had on the marketplace.

“Ride manufacturers have grown adept at combining several great experiences into a single ride. And guests love them,” he said.

In addition to pushing the overall thrill element, manufacturers have also integrated “skill development activities” into their designs. According to Cloward: “These activities increase the duration of stay in a park, as guests seek to improve their times or performance. And longer stays translate to increased in-park sales.”

Finally, Cloward considered the trend toward energy and water conservation and how both can broaden the appeal of waterparks to the mass market and deliver dollars to the bottom line.



Tags: Attractions Management  theme & waterparks 

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