20 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 742, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Themes and trends at waterparks

05 Nov 2013
by Aleatha Ezra, Director of park member development, World Waterpark Association
Ride manufacturers have grown adept at combining several great experiences into a single ride

The World Waterpark Association receives calls on a weekly basis from media contacts, most of whom are looking for information on industry trends and what makes waterparks so appealing.

The answer to the latter is: people visit waterparks because they’re fun. The rides are cool and people love the feeling of rushing down a slide or bobbing up and down on a wave.

Yet, when we dive a little deeper, we can see that some trends are having more impact on the success of waterparks on a global scale.

Corry Cloward, president of Cloward H20, recently spoke about the impact that ride innovations, such as water coasters, wall rides and hybrids, have had on the marketplace.

“Ride manufacturers have grown adept at combining several great experiences into a single ride. And guests love them,” he said.

In addition to pushing the overall thrill element, manufacturers have also integrated “skill development activities” into their designs. According to Cloward: “These activities increase the duration of stay in a park, as guests seek to improve their times or performance. And longer stays translate to increased in-park sales.”

Finally, Cloward considered the trend toward energy and water conservation and how both can broaden the appeal of waterparks to the mass market and deliver dollars to the bottom line.



Tags: Attractions Management  theme & waterparks 

Share this story
Connect with Attractions Management
Follow us:
Magazine:
Download PDF
View Turning Pages
 
Sign up:
Instant Alerts
Ezine
Print edition

Comments (0) Be the first to comment!

You must be logged in to comment.   Login | Register


Not registered? Click here to register

Recent posts by Aleatha Ezra


View more posts by Aleatha Ezra

Connect with attractionsmanagement.com

       

Latest tweets from attractionsmanagement.com

Latest jobs from attractionsmanagement.com

Level 2 Gym Instructor Course

Company: Discovery Learning, Salary: , Location: Nationwide, United Kingdom

Master Level 3 and 4 Personal Training Diplomas

Company: Discovery Learning, Salary: , Location: Nationwide, United Kingdom

Estate Food and Beverage Manager

Company: jdr Hospitality Recruitment, Salary: From £60,000 to £65,000 per annum plus package, Location: Somerset, UK

Business Manager

Company: National Heritage Centre , Salary: Up to £55,000 (depending on experience) + pension, Location: Newmarket, UK

Catering Assistant

Company: GLL, Salary: Up to £10.20 per hour, Location: Kentish Town, London, UK

Recreation Assistant (Lifeguard)

Company: GLL, Salary: , Location: Horley, Surrey, UK

Fitness Motivator / Personal Trainer

Company: Everyone Active, Salary: Competitive, Location: Stradbroke, UK

General Assistant

Company: GLL, Salary: Up to £10.20 per hour, Location: Kentish Town, London, UK

Sport and Physical Activity Development Officer

Company: Southwark Council, Salary: £32,592 - £38,766, Location: Southwark, UK

Front of House Receptionist

Company: Everyone Active, Salary: Competitive rate of pay, Location: Stratford-upon-Avon, UK

Cleaning Assistant

Company: GLL, Salary: Up to £10.20 per hour, Location: Kentish Town, London, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: Hemel Hempstead, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: Berkhamsted, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: Hertfordshire, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: South Oxhey, Watford, Hertfordshire, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: London, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: London, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: London, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: Victoria, London, UK

Personal Trainers

Company: Everyone Active, Salary: Self-Employed, Location: Bayswater, London, UK

The Leisure Media Company, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ.
Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 |
About us | © Cybertrek Ltd