15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

Blogs:

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Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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The floods – learning from Foot and Mouth disease

18 Feb 2014
by Kurt Janson, Policy Director, Tourism Alliance
The flooding is repeating the pattern of the Foot and Mouth Disease (FMD) outbreak in 2001. This similarity is important for the UK tourism industry as the FMD outbreak caused significant damage to both inbound and domestic tourism businesses.

The analysis from the Met Service and the Environment Agency is grim. They believe that flooding in the UK is going to get significantly worse before it gets any better and that, after the wettest January since 1766, the ground is now so saturated that even if the rain were to stop tomorrow, the flood waters will not fully recede for up to four months in some parts of the country.

This is going to have a significant impact on the country as a whole and could even impact upon the UK’s economic recovery. It wouldn’t be surprising if GDP, which has been continually revised upwards over the last three months, starts to be revised back down again as what started as a localised problem evolves into a national crisis.

In doing so, the flooding is repeating the pattern of the Foot and Mouth Disease (FMD) outbreak in 2001. And this similarity is important for the UK tourism industry as the FMD outbreak caused significant damage to both inbound and domestic tourism businesses. The inbound tourism industry suffered because overseas news channels covered the story for months and showed graphics of the disease slowly spreading throughout the country – giving potential visitors the impression that the whole country was in a state of quarantine.

If you are currently overseas and watching news reports on the flooding, the picture is eerily familiar – graphics show the flooding spreading over the whole of the UK.

The domestic tourism industry also suffered due to the government not understanding the importance of tourism to rural economies and telling people to stay away from rural areas. As a result, many rural businesses went bankrupt.

Overall, the misconceptions surrounding the FMD outbreak were estimated to have damaged the UK tourism industry by approximately £17bn. The task for the tourism industry is to ensure that history does not repeat itself with the floods. The tourism industry, which has played a key role in the UK’s economic recovery, needs to be at the heart of the government’s plans to support and rebuild businesses affected by this crisis.



Tags: arts & culture  tourism  visitor attractions  personnel/hr  people  public sector 

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