20 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 742, 2018 is now out!

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Liz Terry
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Kate Cracknell
editor-at-large,
Health Club Management

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Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

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Waterparks make waves in Europe

10 Mar 2014
by Aleatha Ezra, Director of park member development, World Waterpark Association
The WWA hosted its Waterpark Symposium, offered in English and Spanish, as part of the Piscina Barcelona International Aquatic Exhibit.

New waterpark projects and additions continue to come online at a steady pace throughout the European market. Take, for example, the investment of €10m (US$13.6m, £8.3m) that PortAventura made in its Costa Caribe Aquatic Park in 2013.

Considered one of Europe's leading destination resorts, the park welcomed 3.8 million people in 2012 and anticipated a double-digit increase in attendance thanks to the expanded waterpark area.

The World Waterpark Association (WWA) has been following this trend in countries like Spain and the UK and sought to bring its popular educational programme to the Spanish market for the first time.

To that end, the WWA hosted its Waterpark Symposium, offered in English and Spanish, as part of the Piscina Barcelona International Aquatic Exhibit. More than 55 waterpark developers and operators attended the educational and networking event, hearing ideas from international experts in the waterparks field.

Attendees who came from 13 countries, spanning three continents, to participate in this inaugural event enjoyed a variety of topics: Roger Currie of Neuman-Aqua looked at the need and process of upgrading the attraction content of waterparks, with emphasis on ageing waterpark facilities that aren't living up to their full revenue potential. Fred Bouvard, GM of the soon-to-be-launched Splashworld, shared ideas on creating and implementing a successful marketing plan. Damien Latham of Majid Al Futtaim Leisure discussed attractions management and shared strategies on how to create the safest environment for guests.

In addition, WWA president Rick Root discussed what's driving the success of the waterpark industry in the global market.



Tags: Attractions Management  theme & waterparks  tourism  visitor attractions  training 

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