15 Nov 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 749, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

International water safety event sees worldwide growth

11 Nov 2014
by Aleatha Ezra, Director of park member development, World Waterpark Association
More than 120,000 individuals have participated in WLSL events and many millions of individuals have learned why it is so crucial that we teach swimming lessons to children.

According to the Royal Life Saving Society (RLSS) UK, "accidental drowning causes around 400 UK deaths every year, the equivalent of one person drowning every 20 hours. Thousands more suffer near drowning experiences, some resulting in life changing injuries. Drowning is still the third highest cause of accidental death in children in the UK."

This year, the RLSS UK joined the World Waterpark Association (WWA) and dozens of other international water safety organisations, including STA UK and Irish Water Safety, to support the fifth World's Largest Swimming Lesson (WLSL) event, on 20 June 2014. The aim of the event is to build awareness about the importance of teaching children to swim to prevent drowning.

The WLSL set a new Guinness World Record with 36,564 participants from 22 countries around the globe. Thanks to the excellent support offered by organizations like RLSS, STA UK, as well as media partners located within Europe, the 2014 event saw a robust increase in international host locations. In 2013, events were hosted in 13 countries, while 22 countries participated in 2014, representing a 70 per cent increase that year.

Since its inception in 2010, the WLSL event has set five Guinness World Records and produced more than 100 million media impressions. It helps to spread the WLSL word: Swimming Lessons Save Lives. In addition, more than 120,000 individuals have participated in WLSL events and many millions of individuals have learned why it is so crucial that we teach swimming lessons to children.

Next year's WLSL event is scheduled for 18 June 2015.

Visit WLSL.org to learn more about the event and its supporting organizations.



Tags: Attractions Management  sport & recreation  theme & waterparks 

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