23 May 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 736, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

9/11

13 Mar 2015
by Liz Terry, CEO, Leisure Media
Commemorating the events of 9/11 in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved

Rarely has one moment in time so defined an age and a place as Ground Zero, New York City on September 11 2001. It’s almost impossible to imagine how daunting the task appeared when the first meeting was called to discuss the development of a lasting memorial on the site.

Apart from negotiating the many and varied political and financial hurdles, the challenge for those creating the 9/11 Memorial and Museum was to evoke emotion but not to traumatise, to record contemporary events, while putting them in a historical context and to look at the big picture, while still sensitively commemorating the individuals who died.

Most importantly, they needed to find positive messages among the tragedy and to give hope.

All this has been achieved by a combination of excellent design, storytelling, placemaking and good judgement.

At the opening, Michael Bloomberg, 9/11 memorial chair and former New York mayor, said: “The museum tells heartbreaking stories of unimaginable loss, but also inspiring stories of courage and compassion. Its opening honours the commitment we made to 9/11 family members and to all future generations: That we would never forget those we lost or the terrible lessons we learned that day.”

In our feature on page 64 we talk to the people behind the project about how they made it. Their approach was to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms.

The museum is deep underground – built among the foundations of the Twin Towers – with its entrance at surface level within the 9/11 Memorial Park at Ground Zero.

The Memorial Park has two reflecting pools which fill the footprints of the towers and are edged with the names of the dead. Their mesmerising falling curtains of water run away to darkness and create a focus for contemplation.

The museum is housed in vast, cathedral-like spaces which are beautifully lit, with dark floors, restful acoustics and the best air you’ll breathe in New York City.

I felt an intensity of concentration from visitors which I’ve never experienced in a museum before – things seemed heightened and people respectfully engaged with everything around them.

In addition to the excellent, well documented main exhibits, there are unexpected gems, such as one explaining the vision behind the World Trade Centre, which was conceived as a global community. This has extra resonance, as people from 90 countries lost their lives on 9/11.

In the US, opinions are divided over everything from the presence of a museum shop, to the keeping of human remains on the site, but there’s also an acceptance that controversy was always part of the project’s DNA. When it comes down to it, the designers and architects have created exquisite work in the most challenging circumstances and for that, we owe them our respect and admiration.



Tags: Attractions Management  heritage & museums  tourism  visitor attractions 

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