22 Feb 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 730, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Adding value

24 Feb 2015
by Liz Terry, CEO, Leisure Media
From small beginnings, leisure has grown to be the biggest area of consumer expenditure and a huge creator of wealth.

Leisure is emerging as a powerful anchor for residential and retail developments, as well as adding significant bottom line value to a wide range of other development types.

In CLADmag 2015 issue 1 we talk to Steve and Marie Nygren about Serenbe, their development near Atlanta, US (page 114). Serenbe is a growing community based around humanscale living, with leisure and lifestyle built in.

As they prepare to extend Serenbe with the addition of a new spa and wellness-focused development, the Nygrens report they’re achieving a premium of five to 10 times the typical sq ft value of real estate at Serenbe when compared with other property in the local market.

And this value-added effect extends into many other sectors. Talking to CLADmag recently, Paul Scialla, CEO of Delos Living, a company backed by Bill Clinton and Leonard DiCaprio, explained how his company’s Well Building Standard™ has led to the creation of Stay Well rooms for hotels with a range of wellness features such as air purification and electro-magnetic shielding built in.

Delos says the MGM Grand hotel in Las Vegas broke even in only six weeks on the cost of adding 17 Stay Well features to rooms as part of a pilot. As a result, the company has turned an entire floor over to bedrooms fitted out this way. Delos says MGM Grand’s Stay Well rooms command a 30 per cent room rate premium.

Elsewhere, retail owners are looking to leisure for solutions when they need to take up slack space created as a result of the shrinkage in retail caused by internet shopping. Existing retail areas are welcoming leisure, and new developments will be fully integrated with it to increase footfall and create more of an experience for shoppers.

Examples are BIG’s Europa City development just outside Paris (page 13) – the most advanced integrated leisure and retail scheme ever conceived, London’s Olympicopolis development (page 23) which looks likely to be the location for the first Smithsonian outside the US, and Park 21 (page 22) which would bring a vast leisure, retail and greenspace development to a location near Schiphol airport in the Netherlands. Others include Paradise Sega Sammy (page 12), a US$1.7bn resort development in South Korea – also integrated with an airport and designed by global practices including WATG and Hirsch Bedner.

Every leisure element is being deployed in these developments, from sport to spa, hotel to theme park and theatre to health club and across public and private sectors, giving a clear view of how the future success how the future success of all is becoming intertwined.



Tags: CLADmag  health & fitness  sport & recreation  hotels & hospitality  spa & beauty  architecture/design  commercial leisure  property 

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