20 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 742, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Active and wellness design

01 May 2015
by Liz Terry, CEO, Leisure Media
We’re keen to see more powerful connections between active and wellness design, architects and designers and the spa and wellness industries for the benefit of all.

In January, the company behind Spa Business and Spa Opportunities magazines, and the Spa Business Handbook – Leisure Media – launched a new division called CLAD, the Community of Leisure Architects & Designers. The initiative is already revealing exciting possibilities for the spa and wellness industries.

The purpose of CLAD is to build a community of architects, designers, investors and developers. The scope is global and CLAD will cover all aspects of leisure, from spa and wellness to hospitality, retail, mixed use, health and fitness, sport, entertainment and everything in between.

CLAD will run a raft of magazines, websites and media feeds with the portfolio coming on stream throughout 2015. The website – CLADglobal.com – the social media feeds and the first publication – the glossy quarterly, CLADmag (CLADglobal.com/CLADmag) – hit the market in Q1, with a weekly magazine and an annual handbook to follow.

We see CLAD as bridging the gap between architecture and design and spa and wellness. Excitingly, there are clear indications that active and wellness design is one of the hottest topics for this audience – there’s both an appetite for knowledge and a lack of awareness of the role our sector has been playing in advancing thinking in these areas.

Looking at the bigger picture, with the obesity crisis in developed countries at the top of the political agenda and spa and wellness growing fast, it’s not surprising architects and designers are keen to contribute to the solution.

Added to this is a growing awareness that wellness design is a USP that puts a building ahead in terms of its commercial value to the owner as an investment and the amount consumers are willing to pay to use it. This is evidently an exciting proposition for architects, designers, investors and developers in the CLAD community.

We’re keen to see more powerful connections between active and wellness design, architects and designers and the spa and wellness industries for the benefit of all and it’s important the spa and wellness industry is at the forefront of this best practice and not following along behind.

Some industry specialists are already moving on this. We recently reported that WTS International is putting its designers through WELL Building Standard accreditation – validated by the Green Building Certification Institute – so it can offer clients this option at the design stage, for example.

In addition to upskilling spa specialists, we must also respond to interested mainstream architects and designers and partner with them wherever possible.

The aim must be to ensure all buildings and environments are sustainable and healthy to spend time in for both staff and customers and that they promote healthy behaviours. With spas often sharing real estate with hotels and other developments, the need for this has never been greater.



Tags: Spa Business  health & fitness  spa & beauty  architecture/design  property 

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