18 Oct 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 747, 2018 is now out!


Read blogs by writer:

Liz Terry
Leisure Media

Kate Cracknell
Health Club Management

Tom Walker
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,

Julie Becker
Communications and Events Manager,

Eva McDiarmid
Chief Executive,

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,

Ian Taylor

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,

Lucy Schweingruber
Fundraising and Events Manager,

View all guest writers

Staying ahead

02 Mar 2016
by Liz Terry, CEO, Leisure Media
Every sector, from museums to theme parks, needs to tackle the tech challenge in its own way

After decades of crazy inventions being the stuff of sci-fi, this year marks the point where they hit the mainstream, with affordable tech coming to market in everything from VR to drones, robots and augmented reality. We need to grab it with both hands, figure it out and make it our own.

Visitors expect their attractions experiences to be more astonishing, exciting, immersive, engaging and high-end than anything they can get at home or simply buy for themselves off the shelf.

This has always been a fundamental challenge for attractions, and as consumer electronics suppliers push out evermore sophisticated products at evermore affordable prices, the competition is accelerating, intensifying and shape-shifting.

All operators need to take a view on this – where do you stand on technology? How will you harness it, how will you pay for it, how will you integrate it into your attraction in an effective, appropriate way to enhance the entire experience?

New tech is coming at us thick and fast in all areas from VR to augmented reality, robots, holograms, drones, beacons, Internet of Things sensors and micro-controllers. Many of these inventions, products and ideas are not new, but are moving from being concepts to practical, affordable and implementable options.

VR tech is advancing so rapidly, for example, that some very cool tools will be available at entry-level prices within a year, including VR functionality on smart phones. This means we’ll see competition emerging in the most unexpected places.

And other tech is coming on-stream fast. Only last month, real-time holographic American football was announced for Microsoft’s HoloLens, enabling fans to watch games live as holograms, replay them and even be among the action. This means we’ll be competing even more directly with the sports market than at present, unless we move to collaborate.

Also making fast progress is emerging tech giant Magic Leap, which just scored another round of funding – US$800m – for further development of its augmented reality lightfield device (see Attractions Management 2016 issue 1
page 32). This will have amazing applications for museums and science centres when it’s brought to market.
Every sector – from museums to theme parks – needs to tackle the challenge its own way, but the one thing industry experts agree on is the importance of keeping up with change.

Speaking at the Museum Tech conference recently (see Attractions Management 2016 issue 1 page 32), a Museum Association panel of experts told delegates “risks must be taken to develop new technologies, with those playing it safe risking getting left behind.” They advocated testing tech within attractions environments and committing wholeheartedly to innovation.

There’s a role for sleight of hand in some applications: by combining VR with existing rollercoasters, the world’s leading theme parks are reskinning existing attractions and creating new ones within tight budgets: Universal Studios Japan has added VR to an existing coaster as part of its ‘Cool Japan’ pop-up attraction, while Alton Towers is gearing up for the relaunch of its Air rollercoaster as Galactica, a space-themed VR ride. Nine more VR coasters are expected to open this year as parks tap into this ‘software refresher’ for rides.

So it’s not just about buying in the latest tech, we need to be creative with the application and make it our own to stay competitive and continue to meet the expectations of visitors.

Read Attractions Management 2016 issue 1 online

Tags: Attractions Management  heritage & museums  theme & waterparks  arts & culture  visitor attractions 

Share this story
Connect with Attractions Management
Follow us:
Download PDF
View Turning Pages
Sign up:
Instant Alerts
Print edition

Comments (0) Be the first to comment!

You must be logged in to comment.   Login | Register

Not registered? Click here to register

Recent posts by Liz Terry

View more posts by Liz Terry

Connect with attractionsmanagement.com


Latest tweets from attractionsmanagement.com

Latest jobs from attractionsmanagement.com

Swimming Teacher Level 2

Company: Circadian Leisure Trust, Salary: £13.00 per hour, Location: Bradley Stoke, Bristol, UK

Casual Leisure Assistant

Company: Circadian Leisure Trust, Salary: £6.63 - £7.83 per hour, Location: Longwell Green, Bristol, UK

Casual Swimming Teacher

Company: Circadian Leisure Trust, Salary: £10.09 - £12.15 per hour, Location: Longwell Green, Bristol, UK

Soho Coffee Store Supervisor

Company: Circadian Leisure Trust, Salary: £8.67 - £8.87, Location: Yate, Bristol, UK

SOHO Coffee Team Member

Company: Circadian Leisure Trust, Salary: £6.86 - £7.90, Location: Yate, Bristol, UK

Sales & Fitness Manager

Company: Legacy Leisure, Salary: Circa £20,000, Location: Vale of Glamorgan, UK

Senior Recreation Assistant (Lifeguard)

Company: GLL, Salary: Up to £17,806 per annum (39 hours a weeks pro rata, Location: Carterton, Oxfordshire, UK

Recreation Assistant (Lifeguard)

Company: GLL, Salary: Up to £7.96 per hour, Location: Carlisle, UK

Healthy Lifestyle Referral Specialist

Company: Circadian Leisure Trust, Salary: £19,240 per annum , Location: Bradley Stoke, Bristol, UK

Fitness Coach

Company: Orangetheory Fitness, Salary: Competitive Salary and Benefits, Location: Altrincham, UK

Sales Associate

Company: Orangetheory Fitness, Salary: Competitive Salary and Benefits, Location: Altrincham, UK

Spa Receptionist

Company: The Lanesborough, Salary: £20,000 per annum, Location: Hyde Park, London, UK

Head of RHS Garden Bridgewater

Company: Royal Horticultural Society, Salary: circa £65,000 depending on experience, Location: Greater Manchester, UK

Operations Manager

Company: Stevenage Leisure Limited (SLL), Salary: £25,000 per annum, Location: Dunstable, UK

Recreation Assistant

Company: Parkwood Leisure, Salary: Up to £8.10 per hour, Location: Bristol, UK

General Manager

Company: triyoga, Salary: Competitive salary based on experience, Location: Camden, London, UK

Operations Manager

Company: Uppingham School, Salary: £26,000 per annum plus 5% bonus, Location: Uppingham, Oakham, UK

Swimming Teacher

Company: Kings Fitness & Leisure, Salary: Competitive Salary, Location: Cheddar, UK

Area Sales Manager

Company: eGym, Salary: Competitive Salary, Location: London, UK

Masseur / Therapist

Company: Bayerischer Hof, Salary: Competitive Salary, Location: München, Germany

The Leisure Media Company, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ.
Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 |
About us | © Cybertrek Ltd