24 Mar 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 732, 2018 is now out!


Read blogs by writer:

Liz Terry
Leisure Media

Kate Cracknell
Health Club Management

Tom Walker
Leisure Media

Katie Barnes
Managing Editor,
Spa Business

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,

Julie Becker
Communications and Events Manager,

Eva McDiarmid
Chief Executive,

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,

Ian Taylor

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,

Lucy Schweingruber
Fundraising and Events Manager,

Louise Routh
Marketing and communications director,
Springboard UK

Philippe Rossiter
Chief Executive,
Institute of Hospitality

David Grevemberg
Glasgow 2014 Commonwealth Games

Hugh Robertson
Minister for Sport

Gareth Edwards
Director of Education,

Valentina Montalto
EU consultant,
KEA European Affairs

Phillip Villars
Managing Director,
Indigo Planning

Rhona Mennie
Business relations manager,
Springboard UK

David Kerr
David Kerr Associates

Leah De Silva
Business development director,

Peter Moody
Brook Street des Roches LLP

Charles Wilford
Co-Head, Leisure Team,
Gerald Eve

Andrew Wade
Lawrence Graham LLP

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Simon Johnson
Business in Sport and Leisure

David Stalker

Fredrik Lindahl
Treasurer & Administrator,
Finnish Cricket Association

Neil Richmond
Neil Richmond & Co.

Suki Kalirai
Interim CEO,

Lisa Starr
Senior Consultant,
Wynne Business

Nick King
Sports Think Tank

Duncan Wood-Allum
Sport, Leisure and Culture Consultancy

Maya Halevy
Bloomfield Science Museum, Jerusalem

Chris Trickey
Chief Executive,

Malcolm Roughead
Chief Executive,

Edwina Hart
Minister for Business,
Welsh Assembly Government

Matt Partridge
Executive board member,

Tom Pinnington
Associate director,
Capita Symonds

Jane Scrivner
Managing Director,
Jane Scrivner

Jean-Guy de Gabriac
Founder/ CEO,
Tip Touch Academie

Sheena Laursen
Director of international Affairs,

Kerry Mabbley
Customer Relationship Manager,

Stephen Studd

Dee Smith
Head of Programmes,

Anni Hood
Kis Lifestyle Group

Linda Cendes
Program Assistant, Comms,

Hannah Carmichael
Membership Services Manager,

Antonio Gomes Da Costa
Co-ordinator of PLACES,

Anna Bjurstam
Raison d'Etre

Marisa Dimitriadis
Managing Director,
The Spa Consultants

Dieter Buchner
Founding Partner,
Urban Healing

Chris Marriott
Capita Symonds

Hans Gubbels
Continium Discovery Center, NL

Adrian Mahon

Exercise vs diabetes

03 May 2016
by Kate Cracknell, editor-at-large, Health Club Management
The fitness sector is ideally positioned to help ‘graduates’ from the diabetes prevention programme to live healthier lives – not just for a few weeks or months, but for life

The fitness and physical activity sector has been given another exciting opportunity to prove itself in the preventative healthcare arena: a new NHS-led national Diabetes Prevention Programme called Healthier You.

Personal training on the NHS. That’s the way the national media has been referring to a brand new programme designed to first identify those at risk of diabetes, and then help prevent its onset by offering those people guidance in making appropriate lifestyle changes.

In fact the new Diabetes Prevention Programme (DPP), to be known as Healthier You, is far more complex and diverse than these headlines suggest: much of the focus is on diet, weight loss and nutritional advice. However, with PT and group exercise classes very much part of the mix, there’s a significant opportunity for activity providers to play a role and prove their worth to the medical and healthcare partners involved across the breadth of the scheme.

Under the new plans, people found by their GPs to have high blood sugar levels will be referred into the Healthier You programme, where they will get tailored, personalised help to lower their risk of Type 2 diabetes. This will include education on healthy eating and lifestyle, help to lose weight, and bespoke exercise programmes – together proven to reduce the risk of developing the disease.

The programme will initially be offered in 27 areas of the UK, with 20,000 places available. National roll-out is expected by 2020, with 100,000 referrals available each year thereafter.
Healthier You is a joint commitment from NHS England, Public Health England and Diabetes UK, and comes hot on the heels of Public Health England’s One You campaign – another preventative healthcare initiative that encourages those aged 40 to 60 years to reassess their lifestyles, including levels of physical activity.
It seems preventative healthcare has finally come of age. Not only that, but physical activity has a seat at the table.

The reception from the fitness industry has been rightly enthusiastic – but it will have to step up to the mark. Getting the right fitness professionals on-board will be key: Level 3 and 4 trainers who fully understand the nuances of working with this population, and who have a strong grounding in behaviour change (see Health Club Management 2016 issue 5 p11).

It will also need to ensure fitness isn’t elbowed aside by diet in the overall agenda. This is a task ukactive has taken on, engaging with the four health giants tasked by the NHS to deliver Healthier You – Reed Momenta, Pulse Healthcare Ltd (trading as ICS Health and Wellbeing), Health Exchange CIC and Ingeus UK Ltd – to secure real opportunities for operators to get involved.

The fitness sector should also ensure it has a voice in any discussions around the content of the exercise sessions. HIIT was successfully used in the Healthier You pilots, and this form of exercise has been scientifically proven to deliver optimal improvements in diabetes markers – but it can be intimidating even to seasoned exercisers. For those with pre-diabetes, many of whom are starting from scratch in improving their lifestyles, the prospect of HIIT may stop them before they even begin. Getting people to stick with exercise referral schemes is hard enough at the best of times; Healthier You workouts must be pitched at the right level if we’re to stand any chance of keeping people on-track.

Finally, there’s a vital need to look beyond the timeframe of Healthier You, creating an infrastructure that supports programme ‘graduates’ in maintaining their newly formed habits over the long term. The fitness sector is ideally positioned to deliver this, but it needs to package its offering in a sufficiently engaging, motivating and supportive way. If it can achieve this, it has a chance to help people live healthier lives – not just for a few weeks or months, but for life.

Tags: Health Club Management  health & fitness 

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