22 Feb 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 730, 2018 is now out!

Blogs:

Read blogs by writer:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Tom Walker
Journalist,
Leisure Media

Our guest writers:

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

Brad Irwin
Partnerships development manager,
Natural History Museum

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Julie Becker
Communications and Events Manager,
Ecsite

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Peter Ducker
Chief executive,
Institute of Hospitality

Maria Zolotonosa
Project Manager,
Ecsite

Ian Taylor
CEO,
SkillsActive

Ufi Ibrahim
Chief Executive,
British Hospitality Association

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

View all guest writers

Every waterpark has a story – make sure your staff are telling it

07 Nov 2016
by Aleatha Ezra, Director of park member development, World Waterpark Association
Give team members the tools to deliver on-brand messages that share a facility’s unique story

Hundreds of waterpark professionals came together for the World Waterpark Association Show, held from 11-14 October in New Orleans, Louisiana.

One of the memorable messages came from Michael Donnelly, a WWA best speaker recipient and recognised expert and consultant in the principle of building successful corporate cultures. During his keynote, Donnelly shared insights on the power of world-class customer service and how it can only be achieved when it is communicated to every member of the team and incorporated into every touchpoint.

“Every waterpark has a story. Leaders can, and should, leverage the power of their story. Why? Because your people want to know that they are a part of something larger than themselves,” said Donnelly.

He also explained why it’s necessary to give team members the tools to deliver on-brand messages that share a facility’s unique story.

“Positive emotional connections lead to positive economic outcomes,” he said. “Seek emotional connections with employees through sharing and celebrating your organisation’s heritage, and with guests through providing exceptional experiences.”

According to Donnelly, any waterpark that wants to be truly successful needs to find the sweet spot in the centre of people, place and process. If any one of these is lacking, the guests will not have the kind of experience that makes them want to repeat it again and again.

And everyone in the leisure industry knows that you need guests to want to come back if you hope to continue upward growth in your business.

Attractions Management 2016 issue 4



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