26 Sep 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 745, 2018 is now out!

Blogs:

health & fitness bloggers:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Ian Taylor
CEO,
SkillsActive

Gareth Edwards
Director of Education,
Springboard

John Goodbody
Sports Journalist

Peter Ducker
Chief executive,
Institute of Hospitality

Suki Kalirai
Interim CEO,
SkillsActive

Sam Coulstock
Customer Relationship Director,
Springboard

Leah De Silva
Business development director,
Springboard

Peter Moody
Partner,
Brook Street des Roches LLP

David Stalker
CEO,
ukactive

Charles Wilford
Co-Head, Leisure Team,
Gerald Eve

health & fitness

Exercise vs diabetes

by Kate Cracknell

The fitness and physical activity sector has been given another exciting opportunity to prove itself in the preventative healthcare arena: a new NHS-led national Diabetes Prevention Programme called Healthier You [more...]

Prevention in the spotlight

by Kate Cracknell

These are the facts: around 40 per cent of all deaths in England are linked to bad lifestyle choices, and NHS England spends more than £11bn a year treating illnesses caused by the effects of bad diet, inactivity, smoking and alcohol consumption. This is the stark reality of the health crisis in the UK – one that’s mirrored in many other countries around the world. [more...]

When sport meets fitness

by Kate Cracknell

Sport is just one part of a far larger entity that is physical activity, observed Jennie Price at the ukactive Summit in November – hardly a shocking revelation in itself, but nevertheless an interesting perspective coming from the CEO of Sport England, whose mission up to this point has been to develop grassroots sport across the UK. [more...]

Upgrading the industry

by Kate Cracknell

The National Living Wage is coming, and operators across the UK will be trying to work how they can afford it. It will certainly be a challenge in a sector that has long relied on fairly low-paid staff, but we believe it presents an interesting opportunity to upgrade the industry. [more...]

Sport finds its purpose

by Liz Terry

What a journey sport has been on over the last 50 years: from amateur to professional and from the private school to the mainstream. It's been quite a ride and we've essentially seen it democratised. Now sport is taking another giant evolutionary leap forward and joining the mainstream health and social agendas with the publication of the government’s report, Sporting Future: A New Strategy for an Active Nation, which lays out plans for the sector. [more...]

Earning loyalty in 2015

by Kate Cracknell

Are contracts really the key driver of member loyalty, as numerous retention reports have stated over the years? ukactive’s latest Business Performance Benchmarking report suggests not – or at least, no longer. It found that gyms with a minimum 12-month fixed-term contract saw an average membership length of 11.2 months – far shorter than the 17.2-month average enjoyed by gyms that didn’t require a 12-month commitment and that offered more flexible contract lengths. [more...]

Passive to active: spa gets sporty

by Liz Terry

In the 2015 edition of Spa Business magazine’s annual spa and wellness trends report – Spa Foresight™ – we highlighted spa and sport as being an exciting growth area for the industry. The majority of spas have traditionally focused on offering passive experiences, with only destination spas programming in active pursuits, such as hiking, but we expect this to change rapidly over the next decade as millennials come on stream as spa consumers. [more...]

Active Every Day

by Kate Cracknell

The health and fitness industry is failing to capitalise on one of the greatest opportunities it’s ever had, according to Liz Terry, editor of Health Club Management’s sister magazine Leisure Management. [more...]

Active every day

by Liz Terry

Sometimes in the history of an industry, there comes a tipping point which propels it into the stratosphere. It can be anything from the advent of a new technology, to the launch of a new company or the arrival of a groundbreaking piece of legislation. [more...]

Designing for dementia

by Kate Cracknell

We know society is ageing. We know exercise offers the potential of a healthier – as well as a longer – life. The problem is, by classifying anyone over the age of 50 as 'old', the fitness industry is missing a trick. [more...]

Demographics are dead

by Kate Cracknell

It’s no longer possible to predict consumer behaviour based on long-accepted demographic norms – age, gender, income and so on. That was the clear message coming out of the recent London Trend Seminar, run by global agency trendwatching.com. [more...]

The power of positivity

by Kate Cracknell

When it comes to member feedback, clubs have a great opportunity to move beyond simply responding to the negative – addressing the causes of complaints – and into fully maximising the value of positive comments. Operators that understand how to harness the power of such feedback can take a step on from merely meeting expectations, instead exceeding them at every turn. [more...]

Building respectful partnerships

by Liz Terry

Mixed-use developments of all kinds rely on the inclusion of leisure elements for a range of vital impacts which make the difference between the success or failure of a scheme. [more...]

Is fit now offensive?

by Kate Cracknell

Fitness industry take heed: some of today’s consumers see images of fit, toned bodies not as aspirational and motivating, but rather as offensive and discriminatory. At least, that’s what the recent furore over Protein World’s ‘Are you beach body ready?’ ad campaign would have us believe. [more...]

Active and wellness design

by Liz Terry

The spa industry is growing more quickly than ever before, with roll-outs globally in all sectors. There’s never been a better time both to create wellness environments and to adopt green building methods to improve the health of both customers and the planet. [more...]

Use research to inspire

by Kate Cracknell

The world of scientific research can seem impenetrable at times – lengthy papers full of Greek letters and shorthand – but it’s a world we should get to grips with, because it offers new avenues to explore as we develop concepts, services and messaging to engage both members and prospects. [more...]

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