14 Dec 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Opportunities issue 752, 2018 is now out!

Blogs:

suppliers bloggers:

Kate Cracknell
editor-at-large,
Health Club Management

Katie Barnes
Managing Editor,
Spa Business

suppliers

Upgrading the industry

by Kate Cracknell

The National Living Wage is coming, and operators across the UK will be trying to work how they can afford it. It will certainly be a challenge in a sector that has long relied on fairly low-paid staff, but we believe it presents an interesting opportunity to upgrade the industry. [more...]

Active Every Day

by Kate Cracknell

The health and fitness industry is failing to capitalise on one of the greatest opportunities it’s ever had, according to Liz Terry, editor of Health Club Management’s sister magazine Leisure Management. [more...]

On-track with tracking?

by Kate Cracknell

We're hearing more and more about the ‘quantified self’, and this trend is now steering a course directly towards us, with news of some exciting and disruptive deals that won’t just bring tracking to the doorsteps of our clubs, but right into the heart of our businesses. [more...]

Creating ‘wellness cities’

by Kate Cracknell

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate. [more...]

Physical inactivity kills

by Kate Cracknell

The primary focus of the fitness industry must be addressing physical inactivity. That was the very clear message coming out of November’s ukactive Summit – the gathering place for UK policymakers to discuss sport and fitness. The event saw a well-orchestrated strategic shift away from a focus on combating obesity towards a new focus on inactivity as a standalone issue, with all the key speakers highlighting the challenges in this area. [more...]

Time to fight for QOF inclusion

by Kate Cracknell

The campaign to present exercise as medicine has been delivered a blow with the removal of physical activity from the QOF (Quality and Outcomes Framework) – see Health Club Management 2014 issue 1 p10. [more...]

Tapping into wellness tourism

by Kate Cracknell

As health clubs align themselves more closely with wellness, exciting new opportunities are emerging. [more...]

Rebranding exercise

by Kate Cracknell

Your members are more likely to stick with their exercise routines and remain in membership if they have tangible, immediate reasons for being physically active. [more...]

Emotional engagement

by Katie Barnes

Incredible spas resonate with guests at a deep level, ?lling their senses and engaging their emotions in a way that makes the experience powerful, profound and pleasurable. Yet given that the industry aspires to engage mind body and spirit, too many spas are just plain dreary. [more...]

Beyond the 12 per cent barrier

by Kate Cracknell

The UK fitness sector has reached a plateau in its product lifecycle: after the rapid growth of the noughties, it’s been stuck at roughly the same level of market penetration – 12 per cent – for years, with only the arrival of the budget clubs nudging it up a meagre half point (State of the UK Fitness Industry Report). [more...]

Embracing your 'tribes'

by Kate Cracknell

Health club operators have a huge opportunity to engage in a very fundamental way with their members, by being far more aware of their true needs and motivations and connecting with them on a deeper level. [more...]

Staying on the radar

by Kate Cracknell

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway? [more...]

Social responsibility

by Kate Cracknell

Why do health clubs – operations that pivot around the idea of doing people good – have to work so hard, and spend so much money, to engage customers? That was the question posed by Ray Algar, MD of Oxygen Consulting, who spotted a discrepancy between the way in which gyms perceive themselves – as socially-minded operations that help people live healthier, happier lives – and the way the public sees them: as contract-wielding enterprises that take your money and then leave you to fend for yourself, not caring if you attend or not. [more...]

Strength in numbers

by Kate Cracknell

What might the gym of the future look like? Are we reaching a point where group exercise – far from being a mere complementary offering sitting alongside the gym in a full-service club – has actually become a strong proposition in its own right? And if so, what models might operators consider to ensure they tap into this? [more...]

Let's be clear

by Kate Cracknell

The fitness sector has, as yet, failed to cement a clear idea in people’s minds of how much and how often they should be exercising, and what sort of activity they should do. [more...]

Engaging the public

by Kate Cracknell

Is the health and fitness industry currently doing all it needs to do to genuinely engage with today’s consumer? [more...]

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